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Crisis Communications When Trust Has Collapsed: the working checklist
When a community has stopped believing anything your company says, better messaging is not the fix, and reaching for it makes the hole deeper.
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PDF, about 26 KB.
The article it comes from
This tool was built alongside Crisis Communications When Trust Has Collapsed , which explains the thinking behind each section. The tool is the part you take on site.
Everything else that is free
The three diagnostics score your grievance mechanism, your due diligence process or a community's readiness to negotiate, and the tension map tracks where friction is being reported.
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